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Feed rejected or products flagged

When a channel rejects the feed or flags products: usual causes for Google, Meta, TikTok, Snapchat, Cimri and Akakçe, and how to read the feed's issues.

Troubleshooting Requires the free plan or higher Verified: October 2026 · v0.1 Draft

Draft: written from the product plan before launch. Screenshots are added when the app is released and the steps are re-verified.

If you see: “Feed could not be fetched”, “Item disapproved”, “Limited performance due to missing identifiers”, products missing on the channel, or a feed with the Error or Stale status under Export.

Usually caused by: a field the channel requires is empty or in the wrong format (most common), the price or availability in the file differs from your product page, or the channel cannot reach the file or your product pages.

Solution A: read the feed’s issues first

  1. Open Export and the feed. Products in feed and Left out show the result of the last run.
  2. Issues in the last run groups problems by type, for example “No barcode (GTIN) · 10 products”, with a short fix and the affected products linked to Shopify. Left out of feed means the product is not in the file; In feed, missing info means it is in the file, but the channel may rank it lower or flag it. Download CSV gives the full list.
  3. Fix the products in Shopify, or change the filter that applies to the feed (see Filters and price rules). Product changes reach the feed within minutes; to rebuild at once, choose Regenerate now.

The most common issues:

IssueWhat to do
No imageAdd at least one product image; the product is left out until then
Missing or zero priceGive the variant a price in the feed’s market
Not published on the online storePublish the product on the Online Store; channels need a product page link
Not published in this marketPublish the product in the feed’s market in Shopify Markets
No barcode (GTIN)Fill in the variant barcode; the product stays in the feed with identifier_exists set to no
Invalid barcodeCorrect the barcode; an invalid one is left out of the item
No brand / No brand, barcode or MPNFill in the product vendor, or add a Brand field template
Empty descriptionAdd a description; the title is used until then
Currency mismatchThe channel needs another currency than the feed’s market, so the run fails and the file is not updated; pick the right market

Solution B: Google Merchant Center

Diagnostics messageCauseFix
Limited performance due to missing identifiersNo barcode on the variantAdd barcodes where products have one; items without any stay valid with identifier_exists as no
Mismatched value (page crawl): priceFeed price differs from the page Google crawlsMatch the feed market to the page currency; review markup and rounding rules
Mismatched value (page crawl): availabilityGoogle crawled between a stock change and the next fileStock changes reach the feed within minutes; if it persists, choose Regenerate now
Image too small / invalid imageBelow Google’s minimum size, or not crawlableReplace the image
Missing shipping informationNo shipping in the accountSet shipping in Merchant Center account settings
Fetch failedURL truncated when pastedCopy the URL again with Copy URL on the feed page

Solution C: Meta, TikTok, Snapchat

SymptomCauseFix
Missing brand (Meta, TikTok)Product without a vendorFill the vendor, or add a Brand field template
Invalid availability (Meta)A Google feed was added to the Meta catalogCreate a Meta feed from the channel gallery and use its URL
Catalog currency mismatch (TikTok)Feed market differs from the catalog’s country and currencyOne feed per market, one catalog per country
Missing identifier (Snapchat)No brand, barcode or MPNFill the vendor or add a barcode
Image rejected (Snapchat)GIF as the first imageUse a JPG or PNG first; the issues list shows GIF image not accepted
Title rejected (TikTok, Akakçe)Promotional words or emojiClean the title in Shopify, or rewrite it with a Title field template

Solution D: Cimri and Akakçe

SymptomCauseFix
Product not listed on CimriEmpty description, zero price, or price without VATFill the description and price; add an Add VAT (%) price rule if store prices exclude VAT
Cimri: wrong categoryCategory not clear from the productFill the product type or category in Shopify, or set Product type / category or Google product category with a field template
Akakçe: product missingBrand, shipping cost or dispatch days emptyCheck the Akakçe fields on the feed’s Edit settings page and the product vendor
Akakçe: Same-day cutoff missingDispatch days set to 0 without a cutoff hourEnter the order cutoff hour on Edit settings
Akakçe: price warningVAT-exclusive priceAdd an Add VAT (%) price rule
Akakçe: feed never fetchedCrawler blocked or URL changed (unverified)Allow Akakçe’s crawler; send the URL to Akakçe again

Solution E: the file itself

  • Open the feed URL in a browser. It must start with <?xml and load within a few seconds. Under the URL on the feed page, Last fetched shows when a channel last downloaded it and which one.
  • Stale: the last generation failed, so the URL keeps serving the last good file, and the response carries X-Buinbu-Feed-Status: stale. Look at Recent runs for the failed run, fix the cause and choose Regenerate now.
  • Over plan limit: variants above your plan’s limit are left out (Plan limit reached in the issues). Upgrade or narrow the feed with a filter (plans).
  • Paused: the URL keeps serving the last file without updates; choose Resume.

Still not solved?

Write to support@buinbu.com (also under Settings → Help and support) with: your store’s myshopify.com domain, the feed URL, the exact message or a screenshot from the channel, and the time of the run from Recent runs. We answer within one business day.

Type to search docs, blog and release notes. Shortcut: Ctrl K or ⌘ K.

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