Add your feed to a Snapchat catalog

A Snapchat catalog powers Dynamic Product Ads and Collection Ads. The Snapchat Ads profile writes Google-style RSS 2.0 with Snapchat’s capitalised availability values and the identifier rule Snap uses: brand, GTIN or MPN, at least one of them.

Before you start

• A Snapchat Ads Manager account with a catalog or permission to create one. Data feeds are recommended for more than 50 products; manual upload is CSV only.
• Each product with a brand, a barcode or a SKU; Snapchat needs one of brand, gtin or mpn.

1. Create the feed in Buinbu

1. Open Export, choose Create feed and pick Snapchat Ads on Feed templates.
2. Under Feed name and market pick the Market (country) matching the catalog’s default currency and keep Currency on that market’s currency. A mismatch makes the run fail with Currency mismatch.
3. Keep Leave gift cards out on, tick filters if you need them, set the Refresh frequency and choose Create feed.

2. Copy the feed URL

On the feed page, under Feed URL, choose Copy URL. HTTPS without credentials works; SFTP is not needed.

3. Add the feed in Ads Manager

1. In Ads Manager open Catalogs, open or create the catalog and add a product source of type data feed.
2. Paste the URL and keep the file format set to XML.
3. Choose the refresh (hourly or daily) and the update type: Replace mirrors the file, Upsert only adds and updates.

4. Wait for the first fetch and review

Open Catalog Diagnostics after the first fetch. Snapchat lists items with missing or invalid fields per attribute. In Buinbu the feed page reads “Last fetched: … · Snapchat” once Snapchat has downloaded the file.

How fields map

Snapchat field	Shopify source	Notes
id	Variant SKU, else shopify_ plus the variant ID	Up to 128 characters; must match the Pixel item_ids
title	Product title plus variant name	Up to 375 characters; around 40 recommended to avoid truncation
description	Product description, plain text	Up to 5,000 characters; the title when empty
link	Online Store URL with the variant parameter	Up to 2,000 characters, URL-encoded
image_link	Variant image, else the first product image	WebP, JPEG or PNG, at least 200×200 px; products with a GIF image are left out
additional_image_link	Other product images	Up to 10
availability	Inventory	In stock, Out of stock; backorder and products tagged preorder as Available for order
price, sale_price	Variant price in the feed’s market; compare-at price as price when higher	199.00 USD; variants without a price are left out
brand / gtin / mpn	Vendor / valid barcode / SKU when there is no valid barcode	At least one, else the product is left out
condition	new
item_group_id, color, size	Product ID, options named Color/Colour/Renk and Size/Beden/Boyut
product_type	Shopify product category, else product type	At most 10 distinct values per catalog; more gives the warning Too many product types
google_product_category	Google product category field template	Not written without a template
custom_label_0 to 4	Custom label field templates

Buinbu does not write gender, age_group, material, pattern, sale_price_effective_date or Snapchat-only fields such as offer_details, address with availability_radius and video URLs.

Common problems

Symptom	Cause	Fix
Products left out as No brand, barcode or MPN	No vendor, no valid barcode and no SKU	Fill the vendor, or add a barcode or SKU
Products left out as GIF image not accepted	The first image is a GIF	Use a JPG or PNG as the first image
Image rejected by Snapchat	Below 200×200 px	Replace the image
Too many product types	More than 10 distinct product_type values	Write a shorter list with a Product type / category field template, for example from a metafield

More cases: Feed rejected or products flagged.