Add your feed to a Meta catalog

A Meta catalog feeds Facebook and Instagram ads and shops. Meta accepts the Google Merchant Center format, so you can reuse your Google feed or create a dedicated Meta (Facebook & Instagram) feed that follows Meta’s own rules for availability, brand and condition.

Before you start

• A Commerce Manager catalog you can edit.
• Products with a brand; Meta requires brand and condition on every item.

1. Choose the feed in Buinbu

Two options:

• Reuse the Google feed. Nothing to do in Buinbu if you already have one (Add your feed to Google Merchant Center). Meta reads g:-prefixed fields when you tell it the file is in Google format.
• Dedicated Meta feed. Open Export, choose Create feed and pick Meta (Facebook & Instagram) on Feed templates. Pick the Market (country) of the catalog and keep Currency on that market’s currency; a mismatch makes the run fail with Currency mismatch. Keep Leave gift cards out on, tick filters if you need them, set the Refresh frequency and choose Create feed. The Meta profile writes availability as in stock / out of stock (Meta accepts only these two), always writes condition, and leaves out products without a brand.

2. Copy the feed URL

On the feed page, under Feed URL, choose Copy URL. The file starts with the <?xml declaration Meta requires.

3. Add the feed in Commerce Manager

1. In Commerce Manager open your catalog, then Data sources, and add a data feed with a scheduled upload.
2. Paste the URL. When Commerce Manager asks which platform the file is formatted for, choose Google Merchant Center if you reuse the Google feed; for the Meta profile keep the default.
3. Set the schedule to hourly or daily and keep the default replace mode: the file contains every product the feed keeps, and a product missing from the file is removed from the catalog.

4. Wait for the first upload and review

The first upload runs at once. Open the data source’s issues list and fix errors before warnings. Meta’s review of shop items can take longer than the upload itself. In Buinbu the feed page reads “Last fetched: … · Meta” once Meta has downloaded the file.

How fields map (Meta profile)

Meta field	Shopify source	Notes
id	Variant SKU, else shopify_ plus the variant ID	Up to 100 characters; must equal the Pixel content ID
title	Product title plus variant name	Up to 200 characters; under 65 recommended; title template
description	Product description, plain text	Up to 9,999 characters; the title when empty
availability	Inventory	in stock / out of stock; backorder and preorder are written as in stock
condition	new	Always written
price	Variant price in the feed’s market	19.99 USD; one currency per file
sale_price	Price when a compare-at price exists	The compare-at price becomes price
link, image_link, additional_image_link	Online Store URL and images	Up to 10 additional images
brand	Vendor	Products without a vendor are left out as No brand
gtin, mpn	Valid barcode; SKU when there is no valid barcode
item_group_id, color, size	Product ID, options named Color/Colour/Renk and Size/Beden/Boyut	size is required for apparel and shoes in Shops
product_type	Shopify product category, else product type
google_product_category	Google product category field template	Not written without a template
custom_label_0 to 4	Custom label field templates	Up to 100 characters

Buinbu does not write gender, age_group, fb_product_category or Meta-only fields such as rich_text_description, video, quantity_to_sell_on_facebook and additional_variant_attribute. Add them in Commerce Manager if your catalog needs them.

Common problems

Issue	Cause	Fix
Products missing in the catalog	Left out in Buinbu as No brand	Fill the vendor in Shopify, or set it with a Brand field template
Invalid availability value	Google feed reused without choosing the Google format	Re-add the data source and pick “Google Merchant Center” as the format, or switch to a Meta feed
Image too small or too large	Under 500×500 px or over 8 MB	Replace the image
Items disappeared after an upload	Filter narrowed or products set to draft	Check the filters on the feed; the replace upload mirrors the file

More cases: Feed rejected or products flagged.