Add your feed to a TikTok Ads catalog

A TikTok Ads catalog powers Video Shopping Ads and dynamic ads. The TikTok Ads profile writes Google-style RSS 2.0 with sku_id as the primary key and TikTok’s availability vocabulary. This is the ads catalog; TikTok Shop, the seller side, takes products through its own API and not through feeds.

Before you start

• A TikTok for Business account with access to Ads Manager and a catalog, or permission to create one.
• A catalog whose currency and target country match the feed’s market; TikTok allows one currency and one country per catalog.
• Products with a brand; brand and condition are required.

1. Create the feed in Buinbu

1. Open Export, choose Create feed and pick TikTok Ads on Feed templates.
2. Under Feed name and market pick the Market (country) that matches the catalog’s country and keep Currency on that market’s currency. A mismatch makes the run fail with Currency mismatch.
3. Keep Leave gift cards out on, tick filters if you need them, set the Refresh frequency and choose Create feed.

2. Copy the feed URL

On the feed page, under Feed URL, choose Copy URL.

3. Add the feed in Ads Manager

1. In Ads Manager open Assets → Catalogs, open or create the catalog and choose to add products from a data feed with a scheduled fetch.
2. Paste the URL; TikTok fetches over HTTPS without credentials.
3. Set the schedule (hourly or daily) and the update mode. Overwrite mirrors the file; Incremental adds and updates without deleting.
4. Run Check files on the URL once: it lists missing or invalid fields before the first import.

4. Wait for the first fetch and review

The first fetch starts right away. Review the catalog’s product list for items with an error status and fix the fields they name. In Buinbu the feed page reads “Last fetched: … · TikTok” once TikTok has downloaded the file.

How fields map

TikTok field	Shopify source	Notes
sku_id	Variant SKU, else shopify_ plus the variant ID	Up to 100 characters, no emoji; must equal the Pixel content_id
title	Product title plus variant name	Up to 500 characters; no emoji, no promotional wording such as “free shipping”
description	Product description, plain text	Up to 10,000 characters; the title when empty
availability	Inventory	in stock, out of stock; backorder and products tagged preorder as available for order
condition	new	Always written
price, sale_price	Variant price in the feed’s market; compare-at price as price when higher	Must match the catalog currency and country
link, image_link, additional_image_link	Online Store URL and images	Images at least 500×500 px; smaller images are filtered and the item is not approved; up to 10 additional images
brand	Vendor	Up to 150 characters; products without a vendor are left out as No brand
item_group_id, color, size	Product ID, options named Color/Colour/Renk and Size/Beden/Boyut
product_type	Shopify product category, else product type	First three levels only
google_product_category	Google product category field template	First three levels; not written without a template
gtin, mpn	Valid barcode; SKU when there is no valid barcode
custom_label_0 to 4	Custom label field templates

Buinbu does not write gender, age_group, material, pattern, sale_price_effective_date or TikTok-only fields (video_link, shipping with service, tax, merchant_brand, app deep links).

Common problems

Symptom	Cause	Fix
Items rejected for images	Image below 500×500 px	Upload larger images
Price or currency error	Catalog currency differs from the feed market	Create one feed per market and one catalog per country
Title flagged	Promotional words or emoji in the title	Clean the titles in Shopify, or rewrite them with a Title field template
Duplicate sku_id	Several variants share the same SKU	Make SKUs unique in Shopify
Products missing	Left out as No brand or No image	See Issues in the last run on the feed page

More cases: Feed rejected or products flagged.